Friday, 3 September 2010

The Virtual Market is Booming

Is the Metaverse Falling Victim to Large Platform Monopolies? - Pixels and Policy: "While it was expected that virtual worlds would draw in hundreds of billions this year, it appears increasingly likely that virtual worlds will top $1 billion with months to spare.
If this is the case, one company is doing the heavy lifting: Second Life alone boasts nearly $500 million in virtual sales.

What is so interesting about the Virtual Goods Summit report? For starters, it shows that consumption patterns are changing. More virtual world users are purchasing items with real money than in previous years, meaning this all-important revenue stream is moving away from the hands of a few 'power users.'"
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