Saturday, 11 July 2009

Experience information: the Augmented Reality Hype Cycle

This year Augmented Reality (AR) is out of the box. It has escaped from the universities and is spreading like wild fire. It’s being written about more and more, especially by marketing people, who go for hypes first. This last month I’ve personally heard about at least 4 advertising agencies working on it. On Twitter its mentioned at least 5 times an hour. What types of Augmented Reality are there and where do we stand?
Experience information: the Augmented Reality Hype Cycle

Experience information: the Augmented Reality Hype Cycle


Rober1236 Jua the Cyber Trekker of Second Life
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