Thursday, 25 June 2009



Virtual Worlds News: Social Gaming, Virtual Goods Discussed in SF Summit

Social gaming is many things to many people, but to the 500+ attendees today at the Social Gaming Summit in San Francisco, it means primarily one thing: games designed to be played with your friends on social platforms like Facebook, MySpace, Hi5, and Twitter. With games like YoVille, Mobsters, Farm Town and Pet Society, the genres these games tap are wildly diverse -- from growing cabbages to whacking under-performing Mafioso.

According to one presenter, there are currently over 4,000 social games available across all social platforms.

At the event today, attended by the sector's major content creators, business owners and entrepreneurs, participants focused on what's been working for them in this budding space -- each in their own way returning like clockwork to the holy trinity of player acquisition, retention, and monetization.

Arguably, the emphasis at this year's event was weighted toward discussions of monetization, with some of the more detailed and captivating presentations revolving around data mining and making sense of game and gamer metrics.


Virtual Worlds News: Social Gaming, Virtual Goods Discussed in SF Summit

Rober1236 Jua the Cyber Trekker of Second Life
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