Noology (No`ol´o`gy) derives from the Greek words νούς (nous) "mind" and λόγος, "logos". Noo-logy thus outlines a systematic study and (attempt at) organization of everything dealing with knowing and knowledge, i.e.: cognitive neuroscience. It is also used to describe the science of intellectual phenomena. It is the study of images of thought, their emergence, their genealogy, and their creation.http://en.wikipedia.org/wiki/Noology
I would argue that in making a virtual world Linden Labs, the property owners, the renters, the builders, the sellers and the individuals who rez the actual events happening; and all the following wetware and hardware systems that surrounds Second Life and connect its users are an supporting effort to form a Noology, and that Second Life itself is a kind of effort at Noology just as it is like a dream. But this Noology is created as a model. And as a model it has parts that are repeatable and those that are unique to the run.
Rober1236 Jua the Cyber Trekker of Second Life